Build a finance function that drives better decisions.

• Reporting takes too long.

• We do not trust our management information.

• We have acquired another business.

• Finance cannot keep up with growth.

• The Board needs better information.

• Cashflow feels uncertain.

• We need stronger governance.

• We need one reliable version of the numbers.

“Awake Accountancy has supported Afia through a significant finance transformation, including our move from Microsoft Dynamics NAV to Xero and the development of enhanced controls and management reporting.

Paul took the time to understand our business and worked closely with our team throughout the transition. The support went well beyond implementing new software: it included validating our financial information, strengthening processes and helping us gain much clearer visibility over sales, margins, stock, customer concentration, forward orders and cash flow.

The new reporting is providing valuable commercial insight and will become increasingly useful as more information builds within Xero and Unleashed.

Awake combines strong technical finance expertise with a practical and commercially focused approach. I would happily recommend them to businesses looking to transform their finance systems and improve the quality of information available for decision-making.”

Nick Kelly, Founder, Afia Ltd

“Paul has supported the organisation to develop a real understanding of its finances and challenged our thinking about operational costs—enabling us to make informed financial decisions.”

Victoria Blakeman, CEO, The Big Food Project – Blackpool

“I had the pleasure of working with Paul on the evaluation of a potential acquisition. The materials he provided were valuable and assisted us with our deal sourcing and review.”

Martin Lightbowne, Profits Boosted

“Paul is detail-oriented with a keen eye for the long-term vision. He is an action taker, a great listener and someone you can rely on to get the job done.”

Carl Pate, entrepreneur and author

“I had a great meeting with Paul yesterday that ended up as a brainstorming session and I came away with so much. I can highly recommend spending some time with him – great brains to be picked!”

Dona Kirkham – Owner, Travel Counsellors

“Awake has quickly and effortlessly taken the stress of the accounts away from our Community Association. By taking the time to understand our requirements and limitations, they've made it easy to work together to submit our annual returns. We are looking forward to having your support with all of our bookkeeping and accountancy needs going forward.”

Lucy MacNeill – Trustee, Westview Community Association CIC

• Nearly 30 years across PwC, the Bank of England, Kantar and owner-led organisations.

• CIMA and ACCA-qualified finance professionals.

• Commercial, board-level and charity governance experience.

• Practical delivery—not theory or generic recommendations.

• Modern systems, management information, modelling and forecasting.

• Complex financial information translated into clear decisions.

We help organisations at moments that matter.

• Growing and owner-managed businesses

• Charities and social enterprises

• Manufacturing and distribution businesses

• Professional services firms

• Start-ups and growth companies

• Organisations navigating acquisition, new leadership or rapid change