Awake helps business owners and finance leaders get a clearer view of cash, margins and performance. We improve the reporting, systems and processes behind the numbers.
Whether you’re integrating an acquisition, expanding or giving your finance team capacity to deliver a change, we work alongside your people on agreed priorities.
Our work with Afia combined a systems migration with stronger finance processes and reporting across sales, margins, stock, customer concentration, forward orders and cash flow. The leadership team gained greater visibility of the business and the information behind its decisions.
CIMA and ACCA-qualified finance professionals, combining board-level judgement with practical delivery. Featured by North West Business Insider (“Ones to Watch”, May 2025) and Boost. Explore our story.
“awake has supported Afia through a significant finance transformation... strengthening processes and helping us gain much clearer visibility over sales, margins, stock, customer concentration, forward orders and cash flow.”
Nick Kelly, Founder, Afia Ltd
“Paul has supported the organisation to develop a real understanding of its finances and challenged our thinking about operational costs—enabling us to make informed financial decisions.”
Victoria Blakeman, CEO, The Big Food Project – Blackpool
“I had the pleasure of working with Paul on a recent evaluation of a potential acquisition. I can confidently say that he is down to earth, professional and approachable. The materials that he provided were valuable and assisted us with our deal sourcing and review.”
Martin Lightbowne, Owner, ProfitsBoosted.com
Book a 30-minute conversation to discuss what is changing and where you need better information.
For a focused review, we agree the question, assess the relevant reports and processes, and give you a concise view of the gaps, priorities and next steps. Scope, timing and fees are agreed before further work starts.